Younger consumers are more likely to trust the safety and security of these trans-actions. The ability of a business to offer them the goods and services that they seek through a convenient and safe payment por-tal is a highly effective method of marketing to those consumers. Over 50% of younger con-sumers have expressed that they feel comfortable connecting their payment information to a mobile app, online payment processor or shopping cart provided by a retailer or service provider from whom they buy frequently. As businesses struggle to differentiate themselves from a crowded marketplace and some struggle to compete against online retailers, the abil-ity to accept and process a wider scope of payment options is an important key to those businesses staying competitive. The right partner can provide these solutions and more to community banks and offer training, marketing materials and support to the business customers of those banks. This ensures that the cus-tomers of community banks are well educated on the latest innovations in payment processing technology and can help their merchants to utilize these tools to support a whole new generation of loyal customers. MATT MINGENBACK IS DIRECTOR OF SALES AT FITECH PAYMENTS. HE CAN BE REACHED AT 817.698.2268 OR MMINGENBACK@FITECH.COM. PREFERRED PROVIDER PACB ASSOCIATE MEMBER SPOTLIGHT Address: 6700 Pioneer Parkway | Johnston, IA 50131 Phone: 800.844.7715 | Website: www.shazam.net Contact: Andrew Huth | Account Executive Email: email@example.com The SHAZAM Network was founded in 1976 and is one of the last remaining member-owned and -controlled electronic funds transfer (EFT) networks and processors in the industry. SHAZAM provides innovative EFT services to community financial institutions throughout the United States. SHAZAM is a single-source provider of the following services: core, risk management, card, ATM, marketing, merchant, mobile, media relations training, robbery training, and automated clearing house (ACH).